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William H. Bradley (1868-1962)
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Original lithograph, printed by Chaix, Paris, France 1898. Condition: Very Fine (A-) several small tears and minor losses at edges, full sheet, not backed.
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Sheet size: 15.5 H. X 11.5 W.
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This plate is from the Maitres de l'Affiche (Masters of the Poster) collection one of 256 color lithographic plates delivered to monthly subscribers in sets of four beginning in 1895 and continuing through 1900. The collection was reproduced from the original posters of ninety-seven artists in a smaller 15 3/4 x 11 3/8 inch (40 x 29 cm) format. The individual plates were issued as separate numbered sheet, with the printer's name, "Imprimerie Chaix," in the margin at the bottom left hand corner and blind stamp.
The literary and art magazine "The Chap Book" was the idea of two Harvard students, Stone and Kimball, who embraced the notion that posters were in art form. Bradley contributed to its early success with his five designs which were used a covers, placards and posters.
This smaller format and the fact the "Maitres" were a paid subscription allowed the printer to use the latest state-of-the-art printing techniques not normally used in the large format posters. High-quality paper was used, whereas the posters were usually printed on lesser quality newsprint. This explains why the quality of the printing, in the "Maitres de l'Affiche," usually far exceeds that of their larger counterparts.
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Inventory #11330
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